If you are on this page we probably don’t have to go into the details about why it’s difficult to recruit Drivers. The statistics tell the story:
- 115k+ new Driver jobs projected each year
- Less than 20k/yr people entering
truck driving schools
- Average age of current Drivers is 50+
- 80% of all cargo is moved by truck
- Tougher safety regulations
How do you combat this?
Let Polaris handle your recruitment communications with expert media consulting and messages that will drive results.
- Think strategically, not reactively. We can implement a strategic advertising campaign to control your budget
- Utilize all media – web, interactive, social media, print, ERPs, targeted email, direct mail, out-of-home advertising, broadcast media and more
- Creative Materials – let Polaris craft expert creative and copy that effectively communicates your message to potential hires